Brand identity + 

Web Design Kit

I aim to equip your brand with the resources and tools you need to make lasting connections with your audiences. This project plan is designed specifically for Goodwealth to suit your immediate and long term design needs.


Brand Basics

Over the next 5 days, we can work on 3 important brand pillars for Goodwealth; Logo, Color palette and Typography and basic collateral.

The deliverables will include:

  • Logo* in print and Web formats

  • Color palette in eps, ai formats

  • Font library along with typography rules

  • Email signature with your updated logo

  • Business card template


Website Design

After setting some ground rules for your brand, we can start building an updated website. In addition to designing a basic layout, this includes the creation of tailor made visual assets like

  • Iconography

  • Illustration

  • Image treatments and the use of of photography

Proposed Timeline

Feb 4

Feb 8

Brand Basics


Feb 10

Website Review​ 1

Feb 11

Website Review 2,


Feb 15

Website + Brand Check-in, Review

Feb 20

Website +

Brand Assets Handover

Feb 26

Brand Styleguide,


*I understand that great brands aren't designed overnight. We can put together a V1 of your brand and work together to iterate on, and improve your brand, after your refreshed website is live.

I will be available from Feb 26 - March 31  on stand-by for any design changes, changes to any templates or design help on the deliverables submitted.

Delivery and Pricing

All the assets mentioned above will be delivered on or before the project completion date of Feb 26.

I am committed to designing high-quality designs and offer unlimited iterations for up to 4 weeks after the project completion date.

In addition to the deliverables mentioned above, I will use the new brand pillars to give you a new, refreshed presentation template and two new social media templates. The delivery of these assets is not bound by the "project completion date"


Brand Basics


Website Design


Design Support for 6 weeks


Extra Templates

I'm happy to tweak this plan to better suit your needs and your timelines.