Brand identity pricing

Brand design projects range from logo only, to logo with print, website, and templates for a fuller expression of your brand. Suggested pricing is below. If you need something different, I’m happy to put together a custom proposal.

Logo Design

Logo


The cornerstone of your company’s visual identity. After establishing a direction with you, I'll share the best logo concepts to present to you. Each concept will be applied to mock products to test how it would work in the real world. Your favorite solution will be selected and refined. This Includes a final bundle of files suitable for every application, from print to web to promotional items and more, and unrestricted usage rights.




Color Palette


Specifications for the colors in your logo, plus a secondary palette that coordinates. Pantone, CMYK, RGB, and hexidecimal codes provided.




Typography


Recommendations for brand fonts, with examples of how to use them.




Design Templates


4 Photoshop templates for social media and one presentation template.




Brand Styleguide


A document that describes the elements of your brand and ensures consistent communications. It includes usage rules and specs for the logo, color palette and with best practices and examples




Brand Collateral


Business card templates and cards created for up to five staff and company letterhead design. I will also design a custom email signature for you and your team.




Social Media Kit


Profile image and cover banner for up to three social media platforms and 4 social media post templates. (psd)




Website Design


A Wix, Squarespace, or Shopify template customized to match your unique brand, with up to 6 pages of content entered for you — a cost-effective way to a beautiful website, and one that allows you to make your own simple edits later without any coding knowledge. Cost of hosting and domain name registration not included. Client (or client’s copywriter) will supply final copy. If none of the above platforms apply to your business, I can create a web design on sketch app (industry standard for UI design) and work closely with your developer to bring the website to life.




Iconography


A set of at least 20 icons hand crafted to match your brand's new visual style. Handy for presentations and websites.




Illustration


A set of at least 5 unique illustrations to match your brand style. Delivered in scalable vector format with unrestricted user rights.




Company Slide Deck


A complete refresh of your company slide deck. I'll take your new brand style and use that to make your company deck memorable and unique. All visual elements in the deck will be dynamic, meaning you can edit content within the presentation without affecting the design.





$2,900

4 weeks

Brand Basics

Logo


The cornerstone of your company’s visual identity. After establishing a direction with you, I'll share the best logo concepts to present to you. Each concept will be applied to mock products to test how it would work in the real world. Your favorite solution will be selected and refined. This Includes a final bundle of files suitable for every application, from print to web to promotional items and more, and unrestricted usage rights.




Color Palette


Specifications for the colors in your logo, plus a secondary palette that coordinates. Pantone, CMYK, RGB, and hexidecimal codes provided.




Typography


Recommendations for brand fonts, with examples of how to use them.




Design Templates


4 Photoshop templates for social media and one presentation template.




Brand Styleguide


A document that describes the elements of your brand and ensures consistent communications. It includes usage rules and specs for the logo, color palette, typography, graphic elements, messaging, and any other elements unique to your brand.





6 weeks

$5,900

Comprehensive Brand Design Suite

8 weeks

Logo


The cornerstone of your company’s visual identity. After establishing a direction with you, I'll share the best logo concepts to present to you. Each concept will be applied to mock products to test how it would work in the real world. Your favorite solution will be selected and refined. This Includes a final bundle of files suitable for every application, from print to web to promotional items and more, and unrestricted usage rights.




Color Palette


Specifications for the colors in your logo, plus a secondary palette that coordinates. Pantone, CMYK, RGB, and hexidecimal codes provided.




Typography


Recommendations for brand fonts, with examples of how to use them.




Design Templates


4 Photoshop templates for social media and one presentation template.




Brand Styleguide


A document that describes the elements of your brand and ensures consistent communications. It includes usage rules and specs for the logo, color palette and with best practices and examples




Brand Collateral


Business card templates and cards created for up to five staff and company letterhead design. I will also design a custom email signature for you and your team.




Social Media Kit


Profile image and cover banner for up to three social media platforms and 4 social media post templates. (psd)




Website Design


A Wix, Squarespace, or Shopify template customized to match your unique brand, with up to 6 pages of content entered for you — a cost-effective way to a beautiful website, and one that allows you to make your own simple edits later without any coding knowledge. Cost of hosting and domain name registration not included. Client (or client’s copywriter) will supply final copy. If none of the above platforms apply to your business, I can create a web design on sketch app (industry standard for UI design) and work closely with your developer to bring the website to life.




Iconography


A set of at least 20 icons hand crafted to match your brand's new visual style. Handy for presentations and websites.




Illustration


A set of at least 5 unique illustrations to match your brand style. Delivered in scalable vector format with unrestricted user rights.




Company Slide Deck


A complete refresh of your company slide deck. I'll take your new brand style and use that to make your company deck memorable and unique. All visual elements in the deck will be dynamic, meaning you can edit content within the presentation without affecting the design.





$13,900

Additional brand design projects

Different companies have different needs. Pieces can be added to or removed from any brand identity pricing package if needed. I will provide editable source files for all the deliverables so your in-house designer or freelancer can take over seamlessly from there, working with the established style.

If you have already established your brand's visual identity, I can help you develop marketing communications to help bring awareness to, or grow your business. Other materials that can be developed for your brand include

  • Display ad templates

  • Publishing templates (for ebooks, reports, etc)

  • Event collateral (kiosks, banners, digital display design) 

  • T-shirts, stickers, and pins

Process, Timelines and Revisions

Logo


The cornerstone of your company’s visual identity. After establishing a direction with you, I'll share the best logo concepts to present to you. Each concept will be applied to mock products to test how it would work in the real world. Your favorite solution will be selected and refined. This Includes a final bundle of files suitable for every application, from print to web to promotional items and more, and unrestricted usage rights.




Color Palette


Specifications for the colors in your logo, plus a secondary palette that coordinates. Pantone, CMYK, RGB, and hexidecimal codes provided.




Typography


Recommendations for brand fonts, with examples of how to use them.




Design Templates


4 Photoshop templates for social media and one presentation template.




Brand Styleguide


A document that describes the elements of your brand and ensures consistent communications. It includes usage rules and specs for the logo, color palette, typography, graphic elements, messaging, and any other elements unique to your brand.





For small and big projects alike, I like to follow a structured process that allows me to engage with my clients for feedback and collaboration at every stage.